BUSINESSES involved in carrying passengers, such as aviation or shipping, have been warned that they basically live or die by their reputation. “With very few exception, people don’t have to use your product or your services, “said Sir Stelios Hajiloannou , chairman of EasyGroup, “if you have a good reputation. If you destroy your reputation, you pretty much go out of business.” Sir stelios was addressing the theme The Ship and the Plane: Are they the same? At the ninth Cadwallader Memorial Lecture in London. “Individual are perhaps less choosy about which ships carry their cargoes. As a passenger on an aeroplane, you buy a ticket for yourself typically, so you have a very strong interest in choosing well. The aviation industry realised that very early on Airlines have gone out of business practically because they had an accident.”